Writing Assignment for Modern Architecture and Design, Fall 2018 Drawing, Design and Communication When we as designers present to a client, we always have something to show them. The idea of presenting to a client by just verbally describing a project is as absurd as my attempting to teach design history with no slides. We are visual people, that is why we are in this field. But how we communicate our visions is essential. This semester’s writing assignment is about looking at how other designers communicated their ideas. You will be selecting one project by one eighteenth-, nineteenth-, or early twentieth-century designer and tracking it from inspiration to completion. (The project must have been completed by 1914). The first step in this process is going to visit an exceptional exhibition here in New York City called 1:1 drawing, design and communication. And, it so happens, this show is on the ground floor of the 69th Street New York School of Interior Design building. It is a remarkable discussion of the many ways designers get their ideas across. In the exhibition you will see the work of Piranesi, who I was just discussing last week, William Morris, Josef Hoffmann and many others. Once you have seen the show a couple of times, start your research. Look for a project of a particular designer that has ample documentation about its beginning, its middle and its final form. As in the exhibit, this final form might be a textile, a chair, a set of glassware, a house, a book, a factory, wallpaper etcetera. Your mission is to lead me through the process by concentrating on the details of the designer’s approach. I expect thorough documentation throughout in the form of illustrations, captions, citations and quotes where applicable. Please note, DO NOT PICK A DESIGNER WHOSE WORK IS EXHIBITED IN THE SHOW. The paper must include the following: • An introductory paragraph. This one single paragraph needs to state your topic and give some information about how you will approach it. • A brief discussion of your designer with some pertinent biographical information. It should not exceed 2/3rd of a page. Do not just copy this out of some source. This is a paper about communication. Write your own synthesis of your research. • The body of the paper. Be sure you cover when, where, how and what. Remember that you must provide citations for all facts presented. Citations must be in MLA format. • Illustrations, as many as you want, fully captioned and credited as to source. Papers that use illustrations without this will be graded down. • A full concluding section, not just a pro-forma paragraph. This should be an analysis of where this project fits in the context of the designer’s work; was it pivotal? was it part of a larger oeuvre? was it influential? And, very importantly, what is its present status. • A bibliography with at least three sources for your research.
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