Guidelines for Writing the Blog
In this assignment, you are asked to write a blog post on a topic related to global health security.
The blog is worth 20% of your overall grade in the course.
Things You Need to Know about Writing A Good Blog Post:
1. Use a Great Title: An eye-catching title has the ability to make or break a blog post. If your title is too long, too vague or not something that people would search for, then the chance of it being seen or read diminishes tremendously.
2. Start with a Simple Introduction: Keep your introduction short, sweet and simple. You should have a central argument (the main point you want to put forward) in the first paragraphs.
3. Provide Useful Content: Treat your blog as a short essay. If you cannot deliver content that provides useful information or creative angles on existing information, then your blog post will probably not be widely shared or comented on. You are expected to develop sub-arguments substantiated by evidence in the main body of the piece.
4. End with a Strong Conclusion: Ending an article with a recap of the main takeaways will encourage the reader to save, share or comment on the article. Use a call to action at the end of every post to increase engagement – especially if you’re looking to get more comments, shares or inquiries from your posts.
1. Make your blog easy to read: Well-formatted posts will allow your readers to make it through your entire article and not miss those little gems that you almost buried in blocks of text.
2. Try to be original: Don’t simply repeat what everyone else is saying.
3. Making sure the post is relevant from top to bottom.
4. Use hyperlink in Word to highlight the text you’d like to point to the source of the information.
5. Write with correct grammar, usage and spelling.
6. You might want to read a sample blog post before beginning a draft. See my “Off-Label use of Drugs and Acccess to Medicines for All: A Thailand Example” at Forbes.com.
Length and format: One single-spaced, typewritten page with standard font, font sizes (12 point), and margins in Word (left and right 1.25 inch; top and bottom 1 inch). Word count sweet spot is between 700 and 1,000 words.