Supplemental Assignment: MacKenzie and Marr Guitars

I’m trying to learn for my Marketing class and I’m stuck. Can you help?

The specific requirements: Read the MacKenzie and Marr Guitars case study and briefly answer the following two questions:

1.What is John Marr’s marketing challenge and what is the target market for MMG’s new guitar?

2.What are some options must Marr consider in terms of expansion into new markets, target markets, product decision (price and endorsement for the new guitar, adding accessories) and promotion (online and/or print advertisements)?

Your submission (combination of both questions) only has to be around 500 words.

Please read the case in the document — MacKenzie and Marr Guitars (Page 97-110)

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