Find a television (or online) advertisement (minimum length—30 seconds) for a pharmaceutical drug and respond to the following:
1)What is the specific medication?
What company manufactures it?
Where is the company headquartered?
2)What illness, condition, disorder or disease is the drug used to treat?
3)What explicit medical benefits are touted?
4)Describe the ad.
Do any of the images, words, etc. imply other benefits (e.g., overall improved quality of life)?
5)Is there a target population?
6)What are the side effects?
Compare and contrast the presentation of alleged benefits and side effects (e.g., amount of time spent on each, imagery, tone, words).
7)Relate the ad to at least two specific concepts from
the Weitz textbook:
Sources are the book above and the advertisement used.