Reflection Paper,THESE ARE THERIOS ONLY CHOOSE ONE Media Theories Agenda Setting ch 8 “The mass media may not be successful in telling us what to think, but they are stunningly successful in telling us what to think about.” Priming According to this off

Find an example of one of the media theories from the Media Theories word document in the world around you and explain why you think your artifact exemplifies the theory. Places to look- Facebook, online, print or television news, television, movies, opinion editorials, and magazines. Include a screenshot, image, or link to your artifact with your analysis

 

THESE ARE THERIOS ONLY CHOOSE ONE
Media Theories
Agenda Setting ch 8
“The mass media may not be successful in telling us what to think, but they are 
stunningly successful in telling us what to think about.”
Priming 
According to this off-shoot of agenda-setting theory, the effects of the media are 
enhanced by offering the audience a prior context that is used to interpret 
subsequent information
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Critical Cultural Theory ch 1
The idea that media operate primarily to justify and support the status quo at the 
expense of ordinary people
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Cultivation Theory ch 14
The idea that television constructs a version of the world that, despite its potential 
inaccuracies, becomes the accepted reality simply because the culture believes it to be 
true
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Hypodermic Needle Theory ch 14
According to this theory, mass media have a direct, immediate, and powerful effect on 
their audiences
Magic Bullet Theory
Another version of hypodermic Needle Theory
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Reinforcement Theory
The idea that if media have any impact at all, it is only in terms of reinforcing current 
behavior and/or beliefs
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Selective Exposure and Perception
The idea that people only willingly expose themselves or attend to messages that are 
consistent with their preexisting attitudes and beliefs and The idea that people only 
interpret messages in a manner that is consistent with their preexisting attitudes and 
beliefs
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Uses and Gratifications Approach ch 14
the idea that media don’t do things to people, people do things with media
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Framing ch 9 
According to this construct, media focuses attention on certain events and then places 
those events within a larger field of meaning.
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Framing ch 14

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