RATIONALIZING 21ST CENTURY DIGITAL MARKETING COMMUNICATION TOOLS; Following completion of reviewing the lectures in Unit III of this course, each student is to address the topic of: the effectiveness and efficiency rationale for those integrated branding

Assignment Overview Students work individually exploring each of the 21st Century marketing tools outlined in Mr. Wilson’s lectures (from Unit III) (business websites, blogs, SEO, email marketing, social media, and online marketing analytics) by providing a marketing communication rationale for the use of each as representative of the most effective new, digital media of integration available today. The report is a MAXIMUM of 5 typewritten, double-spaced pages and submitted in the D2L Drop Box where indicated to submit in the Class Schedule. Assignment Specifics Following completion of reviewing the lectures in Unit III of this course, each student is to address the topic of: the effectiveness and efficiency rationale for those integrated branding communication tools (business websites, blogs, SEO, email marketing, social media, and online market analytics )as 21st Century digital branding tools and providing an explanation of each of their uses today. NO MICROSOFT WORD DOCUMENT ATTACHMENTS PERMITTED for this assignment! For your posting to be acceptable, you MUST: Provide at least five sources to support your arguments as intext references in this posting and cite them in an APA (6th ed.) reference list at the end of your posting. Compose this entire paper using only the American Psychological Association Publication Manual (6th ed.) as your writing style and reference formatting source. Be certain that you have ample content but not more than the equivalent of 5 typewritten, double-spaced pages.

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