Be as specific as you can to that organisation’s business needs.
Outline what information needs relating to a business priority would the dashboard answer.
Making general statements about the benefits for a dashboard will not be useful – the test is whether what you write applies only to your organisation and not to a number of other organisations: if it is not specific enough then it won’t get as many marks.
Make it as relevant as possible to the scope of the dashboard – the reader wants to get a sense of what you would build for them – eg: if you are focussing on HR, it’s no good providing a dashboard about manufacturing.
Include a paragraph describing the sample dashboard.
Samples can be found on the web and in sample downloads (eg: Microsoft Power BI, Tableau, IBM Cognos Mobile iPad app available from iTunes).
It doesn’t have to be an actual organisation.
Make sure to reference where you obtained the sample from.
Data to be used
Initial thoughts on what data should be included (including internal and external data) – should be relevant to the questions the dashboard is going to answer (related to the opportunity or threat the organisation is facing).
You don’t have to find real data for Assignment 1 but it is beneficial and makes your proposal more convincing if you do some research on potential data sources and provide suggestions on which available data could be used.