Marketing, for this Ad Challenge, you will submit an ad in the category called out-of-home. Most people think of this category as only billboards but there are many possible media venues including transit (bus/subway), airport displays, mall displays, ele

for this Ad Challenge, you will submit an ad in the category called out-of-home. Most people think of this category as only billboards but there are many possible media venues including transit (bus/subway), airport displays, mall displays, elevator/escalator graphics, etc.

DISCUSSION SUBMISSION TITLE

When submitting your ad in the discussion tab, please include the following information in the discussion title:

Ad Challenge 2 – Name – Brand Featured/Medium

Example: Ad Challenge 2 – Joy Houser – Nike Billboard

DUPLICATE SUBMISSIONS

On the last challenge, some students submitted the same ad that was previously uploaded by another group member. Please research a new ad in order to receive credit.

You will not receive credit if you upload an ad that has already been uploaded by another group member.

WRITTEN SUPPORT FOR THE SUBMISSION

When submitting your ad, you need to include:

Image or URL (print or out-of-home)
Written support for the submission – answer the following questions:
Target audience – who are they talking to?
What is the single most persuasive idea they are trying to convey?
What makes the ad creatively effective?

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