Develop strategy using the Edge Strategy principles for Vodacom a Mobile Operator in Africa and South Africa

 Are you missing opportunities for growth that are right in front of you? In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that over focus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business. In Edge Strategy book, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities. The “Edge Strategy” framework challenges how the boundaries of your existing products and services map to your customers’ views of the world and then provides three different lenses through which you can see and leverage value: Product edge – How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering; Journey edge – How to create and capture extra value by adjusting your role in supporting the customer’s journey to and through your offering; Enterprise edge – How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers.

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