Business Decision Making (5BUSS001W)
Coursework Assignment: Decision Simulation Report
Key Features of the Business Simulation Game
The coursework is a group report which evaluates and reflects on the decisions made by your group/ team in the Edumundo Sneakers Inc simulation game over the course of the semester and by your group/team’s performance relative to that of your opponents.
Following the initial trial period, the simulation is being played out over eight rounds according to the timetable published in the Module Handbook (available on Blackboard and reproduced on page 4 below). Every week, the deadline is set for 6pm UK (GMT) time on Sunday at which point the game calculates the outcome for each team based on the last decisions made (and saved) which have been input (nb: be aware that, in practice, the round can close up to 30 minutes before the 6pm deadline). The deadline for the eighth and final round is Sunday, 2nd December at 6pm (GMT).
You have been allocated to a group/team, normally consisting of five members in your Workshop, have completed a group learning contract and play against up to 11 other teams in a market (designated by the name of a UK city).
Five introductory videos for the Sneakers Inc simulation game are accessible via the module Blackboard site. These give useful hints on how to improve your company’s performance in the simulation game.
Key decisions and performance indicators for each team are monitored by your Workshop tutor who is available to discuss these with you, as required, after each round.
You must ensure that you have fully completed your Business Plan; this includes (i) a generic Competitive Strategy; (ii) your chosen Market(s)/Segment(s) that you wish to operate in each round, (iii) a SWOT analysis (one or more produced during the course of the game), (iv) the five Targets your company set for each round and (v) an Ansoff Matrix.
Please keep a record of the Decisions you make in each round (week/year) of the simulation and the reasoning behind these. This will help you in the writing of this Decision Simulation Report.