Select any commercial web site and analyze. Approx 2,000 words. Here is the guide line for the project. 1) Company Overview Your goal is to identify the company’s and the web site’s core competency and main drivers for success Analyze company’s and web site’s primary activity How does the company add value and generate revenue How is the company’s differentiation and positioning in the marketplace How is the nature of the competition 2) Critical Issues for the Company Your goal is to synthesize your understanding of the company’s strategy as well as the critical issues it faces into meaningful actions and management decisions. Identify and analyze the critical factors and questions that the company’s management must face in order to enable and/or to continue their success. 3) Recommendations Your goal is to specify recommendations for the company and its web site How is this company able to improve its business on the Internet?
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