I’m studying for my Marketing class and need an explanation.
Read the attached HBR Case Study: “Keeping to the Fairway” Should Pace Sterling proceed with this sponsorship?
Companies regularly face decisions centered on how best to market their brand. Choices involving spokespeople or organizations with which they partner are critical. This week’s assignment is to prepare a case analysis which responds to the information listed below. Your analysis should be in a MS Word document in paragraph form, minimum 2 pages, double-spaced, Arial, 12 pt font:
- Should Pace Sterling proceed with this sponsorship? Defend your position Pro or Con. When drafting your answer, take the following into consideration:
- In your introductory paragraph(s) be sure to provide some brief information about the case
- Do you feel that this sponsorship made any sense in the first place? Why or why not?
- Is the sponsorship for Pace Sterling worth any negative publicity that might accompany their relationship?
- If a company associates itself with a sexist organization, what is that saying about their own values? Is that important particularly in today’s #Me Too movement